What makes a sellout a success
As you read in a previous post, the recently held Franchise Operations Performance Summit (OPS) held in Denver, Colorado was a sellout. I was really excited about that. While I think that selling out makes it a success on one level, what really matters, and what will make future OPS conferences successful, is what attendees thought of the event and word-of-mouth.Based on some of the comments I’ve received so far, Franchise OPS hit the mark: Here are some of the comments I received from some of the attendees.“This event is a great opportunity to meet with a peer group and gain valuable insight into core areas of business and study options for improvement.” -- Autumn Lew, Director of Marketing, Just Between Friends“This was our first Franchise OPS, and we left with several key ideas that we can immediately implement in order to improve our operations. It was a great way to interact with other franchisors as well as knowledgeable speakers.” – Nancy France, President and CEO, Fast Track Kids“There is no better way of learning than to interact and brainstorm with the leaders of the industry. Well worth the time and investment to gain tremendous ideas and build reliable contacts.” – Matt Flagler, Director of Expansion and Acquisition, Brightway Insurance.“If you want to improve your knowledge about trends in franchise operations, this session is the place. You will learn from experts, and you will learn from your peers.” – Bill Sherman, Chief of People and Processes, ConciER FSED Franchising.I’m really looking forward to our next Franchise OPS is planned for later in the year in Atlanta. Feel free to call or email me, ehackel@ingage.net, and stay tuned for future announcements.